Louisa is a social media expert and mental health advocate who lives with her husband and two children in
North London.

 

Home is

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Home is wherever my husband and our two beautiful children are.

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Give us five words that best describe who you are?

 

Emotional, Passionate, Kind, Impatient, Happy

 

 

How did you end up doing what you do?

 

I worked in PR for a vintage jewellery company for 7 years. At the time social media was just something we navigated in house wherever we had a spare few minutes because the world was still being convinced of its importance. But I loved it. I owned it, honed it and left to go freelance so I could specialise in it. I now help brands grow their social media audiences in a genuine and meaning driven way. I also use my experience of social media together with my personal mental health journey to deliver talks in schools about how young people can use social media mindfully so that it positively impacts their mental health.

 

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What is the best part of what you do?

 

Educating young people about ways to mindfully scroll social media and helping to break down the stigma of mental ill health.

 

 

What was your Plan B?

 

I didn’t have one. Social media was my plan B after teaching which, despite wanting to be a teacher for the first 20 years of my life, turned out I wasn’t that into!

 

 

Professionally, who do you most admire and why?

 

 

My husband and my mum. My husband never fails to amaze me in his ability to see the big picture in the work he does and the journey to success for the business. My mum is the hardest working person I know.

 

 

What is your view of a ‘balanced life’?

 

One where I am on my phone less than I am!! I’m trying but I find lots of excuses as to why I need to be working at that moment in time. I’m a work in progress. But the moments when I’m with my husband and kids, no distractions, they’re the moments I strive for.  

 

 

What do you do to relax and enjoy yourself in London?

 

If I could spend every Saturday night in Saddler’s Wells I would. But right now, during the pandemic, its more about Schitt’s Creek and Deliveroo with my husband!

 

 

What is your biggest London extravagance?

 

 Our house

 

 

Where is your favourite place in London?

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Saddler’s Wells. I get goosebumps when I walk in the doors. A close second is Regent’s Canal. One of my favourite things to do is to cycle from my house to Kings Cross– I get lost in the moment when I do.