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Benedetta Pedrana


Benedetta lives in Hackney with her husband and her little boy, Jacopo. She works in philanthropy at The Duke of Edinburgh International Award Foundation.


Home is?

London, although my mind often drifts off to Italy, my home country.


Give us five words that best describe who you are?

Patient, loyal, determined, positive, nature lover


How did you end up doing what you do?

After a long career at Sotheby’s auction house as a specialist in 19th Century European Paintings, my first pregnancy and the spread of the pandemic pushed me into re-evaluating what I really wanted from life. My interest in education and my love for nurturing relationships with people from all walks of life led me to The Duke of Edinburgh International Award Foundation, an incredible charity that helps young people become better adults and find their real purpose in life. 


What is the best part of what you do?

I get to connect with people on a human level. Whether it is with donors when asking for money or with other colleague around the world, at the end of the day we are all working towards the same goal, to make this world a better place for future generations.


What was your Plan B?

As a foreigner living abroad, I find it too hard to make plans for the future. We live in a fast-paced world, constantly evolving. I prefer to be fully dedicated to what I am doing now, in the present, and if a great opportunity comes up... carpe diem!


Professionally, who do you most admire and why?

I might sound a bit lame, but it’s my father. He has been an incredibly hard-working man all his life, and still had the time and strength to take care of his entire family. I always admired his dedication and his integrity. The life I have now, I owe it to him, so I’ll be forever grateful.


What is your view of a ‘balanced life’?

Having normal working hours which allow me to spend my free time with my family, and take care of my own wellbeing! Also, I find it essential to leave London from time to time and immerse myself in nature.


What do you do to relax and enjoy yourself in London?

I live in East London, which is an area I love, bustling with markets, pubs, and cool vibes. I try to have nice walks around the canals or in the park on weekends, hanging out with friends and with my sister.


What is your biggest London extravagance?

Going out for dinner with my husband! As a first-time mum with an 8month old baby, that doesn’t happen very often 😊


Where is your favourite place in London?

Millenium Bridge. The view is absolutely breath-taking and makes me fall in love with this city over and over again.

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